Marketing Students Partner With Nonprofit Veronica’s Voice

By Erin Cook – For the past couple of years, Professor Shelly McVay’s Business 305 marketing course has partnered with a local Kansas City nonprofit for a service-learning project. This year, the class is providing advertising consultation to Veronica’s Voice. According to its website, the mission of Veronica’s Voice is “to empower women to exit from, to prevent the entry into, and to end all demand for prostitution/sex trafficking in the United States through survivor leadership.”

The class has broken into five consulting teams. Each team is tasked with researching the practices that Veronica’s Voice is currently using. Based on their research, each team is tasked with making recommendations about improvements regarding the organization’s marketing and promotion elements. Students are evaluating the organization’s target audience and how this audience might evolve in the future. Students are also analyzing promotion elements and considering the nature of a non-profit organization and its funding restrictions. These promotion elements include advertising, sales promotion, personal selling, and publicity. The groups are working to develop a new or improved brand logo, collateral items such as brochures, posters, banners, etc., public service announcements, social media plans and rationale, and a complete cost analysis of all the proposed pieces.

When asked, what is your favorite aspect about this course, Professor McVay responded, “I worked in marketing at Hallmark Cards for 30 years, so this is my passion!  I really love engaging students in real-world companies and the bonus is that they are giving back to the community—to people who truly need help with their marketing and promotion—to get their message out.”

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Dr. Jean Hawkins, Beloved Teacher And Colleague

This month we said goodbye to Dr. Jean Hawkins as she passed away from cancer. Jean taught accounting for almost 40 years and was a beloved member of our department. Jean’s passion was teaching and this was evidenced by the constant flow of students in her office. She saw teaching as going beyond the classroom and even though those office-hour conversations were filled with the details of cost accounting, she sprinkled in some life issues as well. Students knew that Jean cared about their learning and they readily accepted her encouragement. Jean embodied Jewell as it was always about the students for her. Every time she proposed a new idea for the department it was centered on the students and how their learning could be enhanced.   We miss Jean greatly as a friend and colleague but we are very appreciative of the legacy she has left behind — a love of teaching and learning. Rest in Peace my dear friend.

Dr. Kelli Schutte
Chair of the Department of Business and Leadership

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Remembering Dr. Jean Hawkins

Dr. Jean Hawkins

By Professor Ashley (Billinger) Minnich, ’08, CPA,
 Assistant Professor of Accounting – It is with a very heavy heart that we announce the passing of Dr. Jean Hawkins, professor emerita of accounting at William Jewell College, on April 17, 2017.

Dr. Hawkins was a beloved member of the Jewell community. Throughout her 39-year career at Jewell, she dedicated herself to sharing her love of accounting with students and was an inspiration to many, including myself. I was a student of Dr. Hawkins, and for all of my adult life, she has been a friend and a mentor. It was her influence that drove me to follow in her footsteps and become a professor.

Dr. Hawkins was an adept teacher and was committed to ensuring that her students were learning. Her knowledge of accounting was immense, and her excitement about the field was evident in every class session. She was always at the front of the room, listening and contributing to the discussion as she furiously wrote problems or concepts on the chalkboard in the most beautiful cursive handwriting.

Dr. Hawkins always went above and beyond normal expectations of a professor, and her belief that learning extended well beyond classroom hours was evident in her seemingly unlimited office hours. While the lessons that she taught in class were extremely important, the lessons she taught outside of the classroom were even more impactful. She had an open-door policy, and I knew that I could come by and discuss anything with her in a judgment-free atmosphere, whether it was homework questions, campus happenings, or my personal life.

My fondest memories of my college experience happened in her office. We discussed any number of topics that are now lost to time—What I do remember is that the guiding principle of every discussion was that, no matter how unfair or difficult the world seems, I am successful as long as I work hard and interact with others in a fair, honest, and straightforward way. The things Dr. Hawkins taught me about life will continue to impact me for years to come.

As I reflect upon all of the wonderful things Dr. Hawkins did for me, the thing that astonishes me the most is the fact that I’m not the only person whose life has been so profoundly impacted by her. She freely offered this treatment to any student who crossed her path over her decades at Jewell. She poured her soul into making a difference in students’ lives, and I, for one, will be forever grateful.

To honor Dr. Hawkins’ remarkable life and legacy, the Department of Business and Leadership has created the Dr. Jean Hawkins Memorial Accounting Award for Women.  This scholarship will be awarded to women pursuing their accounting degree. Dr. Hawkins was an early pioneer for women in the accounting field. Her experiences made her passionate about ensuring that women have an equal opportunity for success in accounting. To support this award, send contributions to the Dr. Jean Hawkins Memorial Accounting Award for Women at William Jewell College, 500 College Hill, Box 1032, Liberty, MO 64068 or follow the link, William Jewell Tribute Gifts. In the “Tribute” section at the bottom, please type in Dr. Hawkins’ name to appropriately designate your gift.

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Students Integrate Nonprofit and Service Learning Into Course Projects

By Emily Monroe – Shelly McVay is the professor for both the Self-Designed Project (Business 403) and Marketing Principles (Business 305) courses. Professor McVay decided to integrate nonprofit and service learning into her courses during the spring semester because it offers students the chance to practice real-life business skills with actual businesses while also assisting worthy community endeavors.

Students in the Business 403 class worked with a nonprofit called “Paws Abilities”. “Paws Abilities” employs young adults with special needs to make and sell dog treats in the KC area. During the past several months, students assisted with the development of a new product, packaging, distribution, and promotion plan for the organization. Continue reading

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Duke Colloquium 2017

By Gretchen Mayes – The William Jewell College annual Duke Colloquium, held Friday, April 12, is a long-time campus tradition involving students from all academic disciplines presenting their scholarly and creative works to faculty, staff and the community. The Colloquium concept increases involvement of students in research, which William Jewell College believes to be a hallmark of an excellent liberal arts college.

Colloquium Day is named for Dr. David Nelson Duke (1950-2000), who joined William Jewell’s religion faculty in 1980. Over his 20-year career at Jewell, Dr. Duke proved himself as theologian, scholar, teacher and social advocate. His articles and books, community activism, collegiality and overall passion for life made naming the Colloquium in his memory a natural choice.

The 2017 chair of the Duke Colloquium is Economics Professor Yuriy Bots. Dr. Bots, along with 5 other committee members, planned and moderated the event. This year there were 72 student presentations, which is greater than the total number of presentations in previous years. One new event in 2017 was the addition of a forum debate, “Should We Keep the Electoral College?” Students from Political Science, International Relations, and Oxbridge debated the topic and then opened it up to the audience for discussion.

The following are students who presented and have a major in a discipline within the Department of Business and Leadership: Continue reading

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Economics Club Elects New President

Jacob Dice ’20

By Christian Hunt – The William Jewell Economics Club recently elected first-year student Jacob Dice as president for 2108-18. Jacob is currently majoring in Economics, Mathematics and Physics. Jacob’s vision for the Club is to “provide students an alternative opportunity to apply economics to real world applications.”

The first order of business for the new president next semester is to plan a consistent meeting time and arrange notable speakers and events throughout the year. According to Jacob, “We will be asking Club members for recommendations about topics of particular interest and will try to make these events as informative, entertaining and interactive as possible.”

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Internship Leads To Full Time Position For Accounting Grad Jeff Nickel

Jeff Nickel ’17

By Hannah Nicolay – Recently graduated senior Jeff Nickel earned Bachelors of Science degrees in Accounting and Economics and has accepted a position at EY (formerly Ernst & Young) beginning in the fall of 2017. During the first half of the spring semester Jeff worked as an accounting intern at EY St. Louis, while still completing work for his classes at William Jewell.

This summer Jeff will take summer classes and study for the CPA exams. The courses he is taking this summer will complete the 150 hours of college credit required prior to taking the CPA exam. Jeff stresses the importance of internships saying, “Internships allow you to put everything you have learned into real world application which is so important for people to have before entering the workplace after graduation.”

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