Category Archives: Marketing

Business Students Present Ideas At Duke Colloquium

By Chance Nelson – The David Nelson Duke Colloquium event is a long-standing tradition at William Jewell College, which involves student presentations from various academic departments. Students work for months researching and preparing their Duke Colloquium projects before presenting their … Continue reading

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Jewell Business Students Team Up With Avenue Of Life

By Chance Nelson – During spring semester Professor Shelly McVay’s Business 305 students were tasked with assisting the Avenue of Life organization with various marketing projects. Avenue of Life is a non-profit organization trying to “break the cycle of poverty through … Continue reading

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Jewell’s Easton Koch Launches Spring And Summer Fashions

By Hayden Schmidt – Since his interview with Jared Bajkowski of Ink Magazine back in February, Jewell’s very own Easton Koch has continued to produce clothing products from his brand, Easton K., that are uniquely his own. Months removed from the … Continue reading

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Business Students and Nonprofits Working Together

By Chance Nelson – Junior and Senior Business Administration students who are currently enrolled in Professor Shelly McVay’s Business 403 – Business as Practice course at William Jewell College are working with a number of non-profit organizations around the Kansas … Continue reading

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Professor Shelly McVay Leads Successful Problems and Policies Course

By Erin Cook – During the fall semester, Professor Shelly McVay again led Jewell’s Business Problems and Policies course (Business 406) – a business capstone course focusing on entrepreneurship. The goal of the course is for students to combine all … Continue reading

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Marketing Students Partner With Nonprofit Veronica’s Voice

By Erin Cook – For the past couple of years, Professor Shelly McVay’s Business 305 marketing course has partnered with a local Kansas City nonprofit for a service-learning project. This year, the class is providing advertising consultation to Veronica’s Voice. … Continue reading

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