Category Archives: Marketing

Professor Shelly McVay Leads Successful Problems and Policies Course

By Erin Cook – During the fall semester, Professor Shelly McVay again led Jewell’s Business Problems and Policies course (Business 406) – a business capstone course focusing on entrepreneurship. The goal of the course is for students to combine all … Continue reading

Posted in Courses, Creativity & Innovation, Kudos, Marketing, Students | Leave a comment

Marketing Students Partner With Nonprofit Veronica’s Voice

By Erin Cook – For the past couple of years, Professor Shelly McVay’s Business 305 marketing course has partnered with a local Kansas City nonprofit for a service-learning project. This year, the class is providing advertising consultation to Veronica’s Voice. … Continue reading

Posted in Courses, Faculty, Leadership, Marketing, Students | Leave a comment