Duke Colloquium 2017

By Gretchen Mayes – The William Jewell College annual Duke Colloquium, held Friday, April 12, is a long-time campus tradition involving students from all academic disciplines presenting their scholarly and creative works to faculty, staff and the community. The Colloquium concept increases involvement of students in research, which William Jewell College believes to be a hallmark of an excellent liberal arts college.

Colloquium Day is named for Dr. David Nelson Duke (1950-2000), who joined William Jewell’s religion faculty in 1980. Over his 20-year career at Jewell, Dr. Duke proved himself as theologian, scholar, teacher and social advocate. His articles and books, community activism, collegiality and overall passion for life made naming the Colloquium in his memory a natural choice.

The 2017 chair of the Duke Colloquium is Economics Professor Yuriy Bots. Dr. Bots, along with 5 other committee members, planned and moderated the event. This year there were 72 student presentations, which is greater than the total number of presentations in previous years. One new event in 2017 was the addition of a forum debate, “Should We Keep the Electoral College?” Students from Political Science, International Relations, and Oxbridge debated the topic and then opened it up to the audience for discussion.

The following are students who presented and have a major in a discipline within the Department of Business and Leadership:

Alex Holden, The Effects of Happiness in Consumer Choice Theory

  • Classical economics explains that people make rational decision based on known information. Behavioral economics, an emerging field, focuses on when this assumption breaks down. Consumer Choice Theory argues people make decisions under scarcity based on the knowledge available about a particular good or service. This research asks the question, does a good or service sell better if framed as making the customer happy? The experiment participants were asked to choose between: (1) the same product, one being marketed as making the participant happier and the other focuses on the specifics of the product (i.e., traditional marketing strategies), (2) the same product with the “happier” product being priced higher, and (3) the same product with the “specifics” product being priced higher. The mission of this research is to understand if people buy something because they believe the good or service will make them happier.

Aaron Lawrence, Intrepid Creative – Storytelling Hustlers

  • We began in Gregg Whittaker’s Entrepreneurial Mindset class back in the fall semester of 2016. The idea was conceptualized because we saw the need for companies to tell their stories. Our mission is to be “Storytelling Hustlers”. To us this means we strive to be a company that is fearless and relentless when it comes to capturing good stories and producing them for others to see. We want to create a company that has full artistic production capability with a unique understanding of storytelling to ensure our clients have a creative edge in the marketplace.

Lisa Erhart, Debunking the Classical Music Myth

  • Our goal is to debunk the common myth that classical music sounds the same. We will compare and contrast classical techniques with fiddle techniques in “F.C’s Jig” by Mark O’Connor. O’Connor is a modern composer whose style varies from jazz to classical. The piece we will perform is an example of classical music, but exemplifies characteristics of fiddle music, such as double stops, open strings, and a limited amount of bow usage. Contrastingly, open strings are discouraged in classical literature, and long, fluid bows with lots of vibrato are often used. To demonstrate these characteristics of classical music, we will initially perform “F.C’s Jig” with classical techniques. The audience will compare the classical style to the fiddle style, which we will play at the end. Next, we will discuss the contrasting features of fiddle music. Open strings are resonant and ground the melody, portraying a feeling of freedom and simplicity. Double stops strengthen the harmonies to create a rich and fuller sound. Short bow strokes are essential to maintaining a quick tempo. This combined with the placement of accents and driving rhythms energizes the melody and gives it the familiar dance-like quality. To illustrate these nuances, we will perform “F.C’s Jig” a second time with fiddle characteristics. As we will demonstrate, the variable elements of classical style and fiddle style can drastically change the sound of the piece, therefore, classical music does not all sound the same.

Carter Quirk, From Startup to Silicon Valley: Understanding the Evolution of the Startup and Identifying Methods for Entrepreneurial Success

  • My project is a Business Honors Research Paper detailing successful strategies for building a startup. In today’s business landscape, startups are increasingly gaining relevance and yet the failure rate for startups continues to pose a problem. My work will detail five successful methods of startup activity that can assist an entrepreneur on the journey from “Startup to Silicon Valley”, while also giving a glimpse into what the future may hold for startups and what their role in the global marketplace will be. My goal is that through my research, entrepreneurs will now have a form of guidebook to help them successfully build their own business, while eliminating any apprehension and limiting unnecessary risk.

Carter Quirk, The Combined Airlift Task Force: Analyzing the Cooperative Aims and Strategies of the United States and Britain During the Berlin Crisis of 1948-49

  • This project is a History Capstone Research Paper detailing the cooperative aims and strategies of the Combined Airlift Task Force (CALTF) during the Berlin Blockade and Airlift of 1948-49. After the tumultuous Second World War, Germany was left in economic, political, and social disorder. To help alleviate much of this disorder the victorious Allied Nations were given control of specific sections of Germany and its capital, Berlin. This allocation soon lead to increased friction between the Western Allies, the United States, Britain, and France, and their Eastern Ally, the Soviet Union, over territorial jurisdiction and control. That friction would eventually reach a climax through the Soviet Union’s implementation of the Berlin Blockade, employed by Joseph Stalin, which blocked the Western Allies from providing resources to their specific sectors of Berlin. The blockade eliminated any resources from being transported across land to the Western sectors of Berlin, but left the door open for relief by air. The project attempts to understand what strategies the CALTF was able to use to successfully relieve the starving and crumbled city of Berlin by air. I identify three primary strategies that allowed the Berlin Airlift to effectively be carried out. The cohesive hierarchy established between the U.S. and Britain, which allowed for both countries to maximize their resources by communicating and cooperating together towards the common goal of eliminating the blockade. Secondly, the effective use of manpower and machinery during the Airlift, which allowed the Airlift to sustain itself through effective rotations of soldiers and the proper utilization of appropriate aircraft. Lastly, tactics that enabled logistical effectiveness, including air corridors, flying patterns, and the shipment of supplies all of which provided the necessary organization for the Airlift to succeed. Through these three primary strategies the Berlin Blockade was lifted and helped set the precedent for Allied involvement throughout the early stages of the Cold War and in fighting future Communist expansion.

Coleson Douglas, A Game Within a Game: An Application of Game Theory to Baseball Strategy

  • Baseball is a game of complex strategy that never fails to provide in-game situations to analyze. Often, the outcome of a game is decided on a single series of decisions. Thus, it is critical that coaches and players make informed play calls. This paper will apply the principles of game theory to analyze the use of sacrifice bunts and steals. Specifically, the 2014 AL Wild Card game between the Kansas City Royals and the Oakland A’s will be used for analysis. I will first give background on the methods used and situations analyzed. These principles will then be utilized in evaluating the decisions made and their effect on the game’s outcome.

Luke Heaton, Europe through the eyes of a Journey Grant Recipient

The pictures that I have I will make into a short 3-minute video with creative music in the background. I have 70 pictures that I will be putting in the video. The pictures are of my times in places where I used some of the Journey Grant money. These places include Paris (Eiffel Tower), Norway, Oxford, Dublin, Budapest, Athens, Rome (history), Florence (museums), Vatican City, and ultimately my study abroad experience in Barcelona itself. Without this money, I would not have been fortunate enough to go on this life-changing trip. I got to experience so many different cultures, and that is all because of the Journey Grant program. I would love to tell my Journey Grant story through the many different pictures I took of my adventures.

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