Creativity, Innovation and Value

Dr. Kelli J. Schutte, Chair, Department of Business and Leadership.

Dr. Kelli J. Schutte, Chair, Department of Business and Leadership.

Over the past several months we have been working extensively on developing a Creativity and Innovation program.  We have recently hired a new director, Mr. Landon Young.  We are designing an Innovation Lab that will be operational by the end of the year.  And we are developing new programs to infuse innovation across the campus.  At that heart of this initiative is the idea of value creation.  Value can be defined in many ways including a better way of life, aesthetic appeal, a more efficient process or financial gain.   A recent FAST COMPANY article looked at generating value in three ways – new value, more value and better value.  I like to think about our program as offering better value.  At the heart of this strategy is building upon existing value, increasing quality and deepening impact.  By developing and nurturing enhanced creativity and innovation, coupled with the strengths of our current programs at Jewell, we will produce a deeper experience, a more intense impact and more valuable outcomes for our students and community. We are excited about this new initiative and will be sharing more with you in future editions of Jewell Business Today.  In the meantime stop up and meet the new director, see the progress of the Innovation Lab and revisit the Hill.  We would love to see you.

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